Consumers are becoming more socially aware and demanding of the companies lucky enough to have their business. But is it possible to truly generate social impact while selling traditional products such as food, beverages, and energy? In mature and highly competitive markets driven by price, can companies afford to invest margin in sustainable practices? Despite competing against massive companies in mature markets, the companies on this panel have created a competitive advantage by implementing sustainability throughout their value chain. Indeed, all of the organizations on this panel were founded because of their mission and are working towards disrupting the traditional markets they have entered.