Panel- Finding Purpose in Any Industry

Aula Magna March 5, 2019 10:00 - 11:00

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Nash Billimoria
Pablo Sanchez, B Corp Spain
David Grayson, Cranfield School of Management
Pablo Esteves, Managing Partner at Emzingo
Natalia Antip, IESE MBA 2019 (Moderator)

Finding Purpose in Any Industry – The Rise of the Purpose Economy

The notion of ‘purpose-driven’ business is often perceived as only applying to certain industries and business. Can any company place a clear, authentic, meaningful (human-centred) purpose at the heart of what they do? How can this purpose be unearthed and used to drive high performance, particularly within executive teams? What is the relationship between a clearly-articulated purpose and performance?