Guy is a consultant and academic, as well as behavioural science lead to award-winning US energy and behaviour tech company, Enervee. He is a visiting professor of consumer behaviour at IE University’s School of Human Sciences and Technology (Madrid). Guy is focused on the application of social psychology and behavioral science in consumer contexts, with a specific focus on creating prosocial consumer behaviour. Guy works across a number of sectors, including banking, healthcare, education, market research, FMCG and technology.
Guy co-authored ‘Brand Valued: How socially valued brands hold the key to a sustainable future and business success’ (Wiley & Sons), and his award-winning research on prosocial consumer behaviour has been published in Technological Forecasting and Social Change, Energy Efficiency and Harvard Business Review. Previously, Guy worked in the creative services industries – advertising and broadcast media (in the latter, securing two Royal Television Awards). Guy holds an MBA (IE Madrid) and a prize-winning PhD in applied experimental social psychology (Cranfield, UK). He lives in Bath, England, with his wife and three children.