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Is Doing Good at Odds with Doing Well?

Lessons from LinkedIn MBA Arena Employer Panel on Sustainability with J.Walter Thompson, Marks&Spencer, Accenture and Unilever (London, UK)  If there was one common thread that draws the companies at the panel together it is their ability to influence the behaviour of end consumers through their marketing and strategy. Whether as an advertiser, food and fashion […]

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The Smart Cities Buzz: Will it really make life easier?

By Sanjali Nirwani, Sales Strategy Director DGDWAccording to the UN, 70% of the world’s population will be living in cities by 2050. This rapid migration will expand industrial and residential infrastructures beyond their breaking points leading to high carbon emissions and lower standards of living. The question is how can cities manage this growth in […]

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