Toyota’s 365-day-a-year commitment to its community

In 2007, at the dawn of a huge debate of corporate social responsibility v/s corporate social obligation in India, being less than a decade old in India, Toyota Kirloskar Motor (Toyota’s Indian operations), took upon itself the responsibility of providing free vocational training to young men from less fortunate backgrounds. While most companies accommodated social […]

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Is Doing Good at Odds with Doing Well?

Lessons from LinkedIn MBA Arena Employer Panel on Sustainability with J.Walter Thompson, Marks&Spencer, Accenture and Unilever (London, UK)¬† If there was one common thread that draws the companies at the panel together it is their ability to influence the behaviour of end consumers through their marketing and strategy. Whether as an advertiser, food and fashion […]

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